Fri. Jul 30th, 2021

To say a watch is just an accessory is an understatement. They’re not just items decorations that you put on as an item after you walk out the door but are also part of their own history. They are heirlooms, identities, and most importantly: an investment.


In today’s climate, life moves at a speed most people are not equipped to handle. Keeping track of time and keeping things up to date in a fast-paced environment has proven to be increasingly difficult as the years go by. But maybe with a little help, like a brand new shiny watch on your wrist – you can do all of that in style.

Luxury watches are designed to never go out of style, regardless of the latest fast fashion trends or influencer marketing. Even with most smartphones with a built-in clock system you can look at whenever you want, nothing can beat the luxury that comes with owning a watch. crafted pretty eyes just on your wrist. Checking the time will never feel as luxurious as doing it on your favorite watch.

But that’s not all luxury watches are made for because, at heart, they’re emotional investments. You are not only investing in them for yourself but also for future generations who will surely use it as much as you when 50 years on, the watch still feels as good as new. A high-end timekeeper is a precious possession and sooner or later a precious family heirloom.


What would be a list of luxury watches without mentioning one of the famous brands whose watches are the most recognizable in the world? Rolex is arguably one of the most popular watch brands, not just for the luxury market.

Their watchmaking techniques and fine-tuned craftsmanship have earned them where they are today, and for good reasons. Each of their watches are made with premium materials that produce a higher average resale value than any other watch brand on the market, which is testament to their undeniable wear and tear. .

Patek Philippe

Best known for inventing the first wristwatch, the Patek Philippe & Co. is one of the best watch brands in the world that starts with a very specific niche even if it’s only 1%. If Rolex is a status symbol to the masses, then Patek Philippe is a novelty to insiders.

This family-owned Swiss brand is the last of its kind in Geneva today, with some of their magnum opus pieces including the Nautilus, Aquanaut, Calatrava, etc.

The house of Patek Philippe is also famous for providing exclusive commissions to a group of high-profile clients: including the famous philosopher James Ward and American banker Henry Graves, with whom they created ‘The Graves’ Supercomplication’, one of their most complex projects with up to $11,000,000, 24 complications and over 8 years to make.

IWC Schaffhausen

The International Watch Company, or IWC, was founded by Florentine Ariosto Jones, born in Boston in 1868 when he was only 27 years old. Known primarily for diving and pilot watches, the brand boasts a combination of impeccable functionality with exceptional design, a rarity for luxury accessories.

IWC rose to fame by combining innovative American manufacturing techniques with traditional Swiss craftsmanship, creating an entirely new concoction of form and function. For environmentally conscious customers, the IWC Schaffhausen watch is a testament to the brand’s commitment to sustainability, utilizing the Rhine for hydroelectricity instead of traditional gas turbines.


Louis-François Cartier founded the monumental jewelry brand based in Paris in 1847, starting a career that has become one of the most famous luxury brands worldwide and has even earned the nickname goldsmith for kings.

One of their most famous products, the monumental Tank watch, was invented by his grandson Louis Cartier. Since then, the Cartier house has steadily risen to become one of the most popular brands on the market and establish itself as a serious player in the watchmaking industry.

Often associated with tradition and heritage, Cartier has strived to push its boundaries using more technologically advanced laboratories to provide their craftsmen with the best means to produces high-quality timepieces, with its signature gold grain and enameled enamel, a product of such innovation.


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